This is what is costing you money and still leaving you with nothing to wear.

Having nothing to wear is a reality. When we stand in front of our over-full closet and we feel like we have nothing to wear it is not a lie. One of the biggest reasons we have this is because we shop wrong.

You don’t even need to be labeled a shopaholic to fall into these traps

I also have an education in visual merchandising. And I know all too well what sneaky pitfalls stores or even online stores create to make the sale. You don’t even need to be labeled a shopaholic to fall into these traps and feel super high and satisfied when you shop. Research has shown that dopamine receptors are activated when you experience something new, flashy, exciting or challenging. All of these are found in a shopping experience. Especially if the sales are on. Why do you think those sales tags are those bright colours ? From the lighting in the store to the way the mannequins and displays are placed, they’re all a way to trigger your excitement.

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Wardrobe images curtesy of Rachel Parcell